A study by the Real Estate Staging Association in 2010 found that 184 homes that were staged before they went on the market sold in 35 days on average. The study showed that it does not benefit the homeowner to list their property first to see if it will sell. When home sellers invest in staging before listing, the home sells 85% faster. For a real estate agent, this translates into time saved on fewer showings.
An effective realtor helps sellers to prepare their homes for sale. This entails the risk of losing the listing by pointing out all the work that needs to be done. A professional house stager coaches the seller in preparing their home for sale, which eliminates the risk to the realtor and frees up the realtor's time.
A seller may wish to home stage for themselves thinking this will save them money. This is not prudent. According to the National Association of Realtors, professionally-staged homes sell for 7-11% more. A professional home stager is objective, understands interior design psychology, and works as a team with the real estate agent.